TotalEnergies Marketing Canada signs a 5-year agreement with Boss Lubricants for the distribution of its lubricants in Canada's Western provinces
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Montreal, February 26, 2024 - TotalEnergies Marketing Canada Inc. is pleased to announce the signing of a commercial partnership with Boss Lubricants, a Canadian company based in Calgary (AB) and a leader in the manufacture and distribution of lubricant products since 1992. Boss Lubricants operates 11 branches from Vancouver to Toronto, supported by its own sales teams, warehousing and transport capabilities. As part of the agreement, Boss Lubricants will be responsible for the distribution of the full range of TotalEnergies lubricant products, as well as local logistics to serve our brand customers in British Columbia, Alberta, Yukon, Manitoba and Saskatchewan.
Through this collaboration, TotalEnergies is strengthening its distribution network in these 5 very specific provinces, aiming to offer a better level of proximity and service, in addition to the quality of the brand's products, recognized in Canada and in over 160 countries where they are marketed.
"TotalEnergies will celebrate its centenary in 2024, and our brand has already been established in Canada for 16 years, with local production and growing commercial success. Our distribution agreement with BOSS Lubricants reflects a new strategic step in our development to address the Western Canadian market on a new scale. Our partner's massive presence and remarkable logistical capabilities enable us to fully deploy our commercial policy in this vast territory. In concrete terms, the combination of our strengths will provide a very high level of service and availability to deliver to our brand's customers the quality products for which we are renowned in Canada and throughout the world, particularly our oils approved by the major European automakers, our range of organic products and our greases. This association offers not only a convergence of interests that immediately appeared obvious to us for the development of our activities but also the opportunity to share common values within our organizations, professionalism towards our customers and a fierce desire to work hard to occupy a leading position in the market. For years to come, BOSS Lubricants' manufacturing experience and versatile capabilities will also enable us to consider numerous combinations to create new synergies across the country," says Olivier Gauthier, President of TotalEnergies Marketing Canada Inc.
“Boss is proud to partner with Total Energies, a strong European branded name in the lubricant industry. Boss’ strategic plan to expand our Western Canadian market share aligns well with this partnership.” declares Jarrett Flegel, President of Boss Lubricants.
