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A landmark edition of the Memorial Cup
The Memorial Cup is one of the most prestigious events in junior hockey. Each year, it brings together the best teams in the country for a high-intensity competition showcasing the future stars of the NHL.
For the 2026 edition, we are proud to have been an official partner of the event, contributing to a unique and immersive experience for fans both onsite and online.
An immersive setup in the Family Zone
Throughout the competition, we were present in the Family Zone with a dedicated activation space designed to engage fans of all ages.
Our goal was to create an accessible, interactive and memorable experience for everyone attending the event.
Visitors were able to enjoy:
- An interactive branded activation space
- Family-friendly entertainment and engagement activities
- Opportunities to discuss with our team onsite about TotalEnergies and our products
The Family Zone became a true gathering place for fans, reinforcing the community spirit of the tournament.
Video capsules capturing the experience
Throughout the Memorial Cup, we also produced several video capsules to capture key moments from our presence and bring fans closer to the action.
Watch our video capsules here:
Choose your team
Your chance to experience the 2027 Memorial Cup in Guelph
Aftermovie
These short-form videos allowed us to share the energy of the event in real time and extend the experience across our digital platforms.
A racing simulator for a full immersive experience
One of the highlights of our presence this year was our racing simulator activation.
It quickly became a fan-favorite offering an immersive and competitive experience inspired by speed, precision and performance.
An exclusive giveaway: your chance to attend the 2027 Memorial Cup in Guelph
Alongside our on-site activations, we launched an exclusive contest:
2 tickets to the 2027 Memorial Cup
Fans could participate on site, directly within our activation space.
It is still open to participants online on our website: totalenergiescontest.com
This initiative helped extend the experience beyond the event itself and strengthened engagement with hockey fans across all platforms.
A committed presence to elevate the fan experience
This partnership around the Memorial Cup reflects a strong commitment to supporting major sporting events and delivering innovative fan experiences.
The 2026 Memorial Cup will be remembered for its unique atmosphere, high-level competition and strong fan engagement.
We are proud to have contributed to this experience and to continue supporting CHL, one of the most important events in junior hockey.
